BeLikeNative

Content writing is an art. In this article, we will be discussing the nitty-gritty of concise and clear content writing :

• Keep Sentences Simple: Short, clear sentences are easier to translate and understand.
• Avoid Regional Expressions: Skip idioms or phrases that don’t translate well.
• Use Consistent Terms: Stick to the same words for clarity across languages.
• Check Readability: Aim for short paragraphs, active voice, and clear formatting.
• Adapt Regional Settings: Use correct date, time, and number formats for each audience.
• Leverage AI Translation Tools: Combine AI with human review for accuracy.
• Format for Easy Reading: Use headings, bullet points, and white space effectively.
• Match Local Styles: Adjust tone and structure to fit the audience’s preferences.
• Follow Writing Guidelines: Create clear rules for consistent, professional content.
• Get Feedback from Native Speakers: Ensure accuracy and cultural relevance.

Why Clear Content Matters:

• 75% of consumers prefer content in their language.
• Clear, localized content can drive 6x more engagement and boost revenue.

Quick Tip of Clear Content Writing:

Start by simplifying your text (Tip 1) and maintaining consistent terminology (Tip 3). Then, use tools like AI translation combined with native speaker input to refine your message. The result? Content that connects globally without losing its meaning.

Designing for Clear Content Translation

1. Clear Content & Keep Sentences Simple

Writing for multilingual audiences requires clarity, and keeping sentences simple is key to achieving that. Studies reveal that sentences with 11 words are easy to read, while those over 21 words can be hard to follow. Even better, 90% of readers understand sentences with 14 words or fewer across various languages.

To ensure your content translates well, stick to a straightforward subject-verb-object structure. For example, instead of saying, “The utilization of this methodology may potentially result in the augmentation of productivity”, go with “This method can increase productivity”.

Here’s how to refine sentence structure for better translation:

Using tools to rephrase complex sentences can help simplify text without losing meaning.

Best Practices to Follow While Writing Clear Content:

• Use active voice (e.g., “The manager approved…”) instead of passive constructions.
• Keep sentences concise: Stick to 15-20 words at most.
• Avoid nested clauses: Break down complex ideas into separate sentences.
• Stick to simple tenses: Use present or past simple whenever possible.

Even technical terms can work well in simple structures, as long as they are clear and professional.

“Simple sentences are easier to translate accurately using machine translation tools, which is crucial for maintaining consistency across multiple languages”.

This sets the stage for the next tip: avoiding localized expressions.

2. Clear Content & Skip Regional Expressions

When creating multilingual content, it’s important to avoid expressions tied to specific regions or cultures. Phrases like idioms and colloquialisms often lose their meaning – or worse, cause confusion – when translated literally. For instance, the English phrase “it’s raining cats and dogs” makes little sense outside its cultural context.

Here are some examples of how to replace such expressions with clearer alternatives:

Common areas where regional expressions appear:

• Sports metaphors
• Cultural or historical references
• Idioms involving animals
• Weather-related sayings

To ensure your message is understood globally, follow these tips:

• Opt for straightforward language that translates well, like saying “it’s raining heavily” instead of using idioms.
• Replace culture-specific analogies with universally understood comparisons.
• When explaining concepts, stick to simple, literal descriptions.

For multilingual projects, tools like BeLikeNative can help identify and rephrase region-specific phrases across more than 80 languages using AI. Native speakers can also provide valuable insights to catch subtle connotations that automated tools might miss. For example, expressions like “sick as a dog” could have unintended meanings in cultures with different symbolic associations.

3. Clear Content & Use the Same Terms Throughout

Consistency is key when it comes to terminology. After removing regional expressions, stick to the same terms throughout your content. This helps avoid confusion during translation and localization. Studies show that inconsistent terminology leads to about 15% of translation errors, while using a terminology management system can cut localization costs by up to 30%.

Here’s how you can maintain clarity:

Companies like Apple and IKEA show how effective this strategy can be. Apple enforces strict terminology rules across all languages, and IKEA uses Swedish product names globally to maintain a consistent brand voice.

To ensure consistent terminology in your content:

1. Create term glossaries and take advantage of CMS tools with terminology management features.
2. Run regular terminology audits to catch inconsistencies.
3. Train your team on terminology guidelines to keep everyone aligned.

“Implementing a terminology management system can reduce localization costs by up to 30% and improve translation speed by up to 40%.”

Tips for maintaining consistent terminology & clear content:

• Use a centralized database for approved terms.
• Include examples and context to clarify usage.
• Review and update your terminology quarterly.
• Set clear guidelines for adding new terms.

4. Clear Content Check Text Readability

After aligning your terminology, make sure your content is easy to understand by focusing on readability. Simplifying sentence structures (as mentioned earlier) helps ensure your content is clear and accessible to a wide audience.

Here are some key metrics to aim for:

Using modern tools can simplify this process. Platforms like BeLikeNative can help maintain consistent readability across different translations and languages.

Typography and Formatting Tips

• Choose sans-serif fonts for better readability on screens.
• Ensure strong contrast between text and background colors.
• Incorporate white space to make the content visually digestible and reduce mental effort.

Keep in mind that readability guidelines can vary depending on the language, so it’s a good idea to consult native speakers for validation.

Adjusting for Technical Audiences 

If you’re writing for a specialized or technical audience, you might need to tweak your approach:

• For expert-level content, aim for a Flesch-Kincaid score between 30-50.
• For a general audience, stick to a score of 60-70.

Finally, make sure your formatting matches the preferences of the intended region or audience.

5. Clear Content & Review Regional Settings

Getting regional settings right is crucial for making your multilingual content effective. Mistakes in formatting can confuse your audience and hurt your credibility. Just like consistent terminology ensures clarity (Tip 3), proper regional formatting helps maintain a polished, professional appearance across different languages.

Date and Time Formats

Different regions use varying formats for dates, times, and numbers. Here’s a quick comparison:

Clear Content: Currency and Number Formatting

Currency formats vary widely. For example, in the US, you’ll see $1,000.00 with a period as the decimal separator. In contrast, Germany uses 1.000,00 €, with a comma instead. This difference also applies to general number formatting – some countries use spaces or commas as thousand separators.

Measurement Systems

While most of the world uses the metric system, the United States, Myanmar, and Liberia still rely on imperial units. To accommodate international audiences, use the metric system as your default and include imperial equivalents when relevant. For example: “20 km (12.4 miles)”.

Technical Considerations

For a seamless experience, ensure your content supports Unicode encoding and adheres to ISO standards for dates and numbers. If you’re targeting languages like Arabic or Hebrew, make sure your platform accommodates right-to-left formatting.

To simplify these adjustments, tools like BeLikeNative can automate regional formatting while respecting local conventions.

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6. Clear Content & Use AI Translation Tools

After adjusting your regional settings, consider using AI translation tools to ensure consistent messaging across different languages. These advanced tools speed up the process while maintaining accuracy by analyzing context.

Choosing the Right AI Translation Tool

When picking an AI translation tool, focus on these essential features:

Making AI Translation Work Better

Pair AI-generated drafts with human editing to cut translation time by up to 90%. Tools like BeLikeNative help fine-tune translations by adjusting for cultural nuances and tone.

Tips for Effective AI Translation

• Build a Translation Memory: Use it to keep terms consistent across all languages.
• Set Clear Style Guidelines: Tailor tone and formatting for each market.
• Update Regularly: Add new industry terms and brand-specific language as needed.

AI tools can make translations faster, but human oversight is key for cultural accuracy. Use these tools as part of a multilingual strategy that emphasizes clarity. Pair them with terminology management systems (Tip 3) and native feedback loops (Tip 10) for the best results.

7. Clear Content Format for Easy Reading

Once you’ve used AI translation tools (Tip 6), make sure your content is easy to read in any language. Since most readers scan only 20% of web text, how your content looks can be just as important as what it says. This ties into Tip 4 by focusing on how the visual setup affects readability.

Structure for Maximum Impact

Break your content into short sections with a clear hierarchy. Add descriptive headings every 300-500 words to help readers navigate smoothly.

Here are some technical tips to improve readability in multiple languages:

Visual Elements and White Space

Images and white space can make a big difference. Adding visuals can increase views by 94%. For example, Duolingo‘s 2022 redesign led to:

• A 22% increase in lesson completion rates
• A 15% drop in reported eye strain
• Better engagement across 40+ languages

Responsive Design Considerations

When creating multilingual content, be mindful of how text expands. For instance, German often needs more horizontal space than English, while languages like Chinese or Japanese benefit from extra line spacing and larger fonts.

For character-based scripts, try these adjustments:

• Increase line height
• Fine-tune spacing based on the writing system

8. Clear Content & Match Local Communication Styles

Cultural differences play a big role in how people prefer to receive and process information. Tailoring your communication style to fit local preferences can make your message more relatable and impactful. This builds on proper formatting (Tip 7) and sets the stage for standardized guidelines (Tip 9).

High vs. Low Context Communication

Understanding cultural communication patterns is key to creating effective multilingual content. For example, Western audiences often prefer direct, fact-driven content, while Asian markets tend to value context and relationships more.

Adjusting Tone and Structure

• German market: Stick to clear, factual language with detailed specifications.
• Japanese market: Use formal language and include honorifics where appropriate.
• American market: Opt for a conversational and straightforward tone.

Cultural Sensitivity in Practice

Aligning with local values is essential for effective communication.

“The concept of ‘face’ (maintaining dignity and respect) is crucial in many Asian cultures and can influence communication styles”.

Visual and Structural Preferences

When adapting content structure, keep these regional preferences in mind:

• Western audiences: Prefer key points upfront in a linear format.
• Asian audiences: Appreciate a gradual build-up of context with a circular approach.
• Middle Eastern audiences: Respond well to relationship-building elements placed before the main message.

Even visual elements like white space carry different meanings. For instance, Asian audiences might interpret it as thoughtful, while Western readers may see it as a lack of content. These adjustments not only improve readability (as discussed in Tip 4) but also harmonize with localized terminology from Tip 3.

Tools like BeLikeNative can assist in maintaining consistency across various styles and tones, offering adjustments for over 80 languages.

9. Clear Content & Follow Writing Guidelines

Standardized writing guidelines are essential for creating clear, consistent content for global audiences. Just like terminology management (Tip 3), these guidelines help prevent inconsistencies during localization.

Key Elements of Writing Guidelines

A strong writing guide should cover various aspects of content creation, including:

How to Create and Use Guidelines

Developing multilingual guidelines requires a structured approach. For example, Adobe implemented such guidelines and reduced translation inconsistencies by 45% in just six months.

Keeping Guidelines Up to Date

Guidelines aren’t static – they need regular updates. Quarterly reviews, which include performance analysis, team feedback, and market trends, ensure they stay relevant. IBM’s content team, for instance, updates their multilingual guidelines every quarter.

Leveraging Technology

Tools like BeLikeNative can enforce these guidelines across languages. These tools offer customizable settings to ensure consistency while adapting to local requirements.

Ensuring Quality

Quality assurance is a crucial step. SAP‘s content team, for example, requires an 85% compliance score before publication, which has cut down revision cycles by 30%. This process works hand-in-hand with native speaker feedback (Tip 10) to maintain high standards.

10. Clear Content & Get Feedback from Native Speakers

Getting input from native speakers helps ensure that multilingual content connects with the local audience. This step is most effective when paired with clear guidelines (see Tip 9) and the smart use of AI tools (see Tip 6).

Structured Review Process

Establish a clear review process that focuses on key areas:

Building a Strong Reviewer Network

Look for reviewers who bring the following skills:

• Fluency in the target language
• Expertise in the relevant industry
• Understanding of local culture
• Experience in creating or reviewing content

While tools like BeLikeNative can assist with initial translations and ensure consistency, human reviewers are crucial for catching subtle details that machines often miss.

Measuring Success

Evaluate the impact of native speaker reviews by tracking:

• Engagement rates before and after implementing reviews
• Customer support queries about unclear content
• Conversion rates from localized campaigns
• Social media feedback in the target regions

“The ability to obtain information in their own language is more important than price for 56.2% of consumers”, notes Common Sense Advisory.

Tips for Smooth Implementation

• Give reviewers detailed context and brand guidelines
• Set achievable deadlines based on the complexity of the content
• Track recurring feedback to refine future workflows
• Use standardized feedback forms for consistent evaluations
• Align reviewer feedback with the guidelines mentioned in Tip 9

Wrapping It All Up

The strategies we’ve discussed tackle key challenges like language clarity (Tips 1-4), cultural understanding (Tips 5, 8, and 10), and efficient workflows (Tips 6, 7, and 9). With 72.4% of consumers preferring product information in their native language, following these steps systematically is essential for thriving in global markets.

How This Impacts Your Business

Businesses that focus on multilingual content reap real rewards. Clear, culturally-aware communication drives better customer engagement and boosts performance across different regions.

Next Steps to Take

Start small – apply Tip 1 (using simple sentences) and Tip 3 (ensuring consistent terminology) to your existing materials. Tools like BeLikeNative can help streamline translations and updates across more than 80 languages.

These strategies are most effective when used together. For instance, simplifying sentence structures (Tip 1) makes translations more precise (Tip 6), while native feedback (Tip 10) ensures your content resonates locally. This combination results in content that’s globally consistent but still feels personal to each audience.

Leverage automation tools like BeLikeNative alongside human expertise to maintain quality. By balancing technology with cultural awareness, your content will not only connect with audiences worldwide but also stay true to your brand’s voice.

FAQs

What is multilingual content?

Multilingual content is content designed to work across different languages and cultures. Instead of just translating text word-for-word, it involves localization – adapting the message, tone, and style to fit local preferences and cultural nuances. This approach ties closely to strategies like cultural awareness (Tips 5 and 8) and technical accuracy (Tips 3 and 4).

While translation focuses on converting text, multilingual content ensures that the message resonates with the target audience by considering their unique cultural and linguistic context.

Here are some key aspects to focus on when creating multilingual content:

Investing in multilingual content can lead to impressive results. For example, Priceline Group reported a $25 return for every $1 spent on localization.

“For every $1 spent on localization, they saw a $25 return” – Priceline Group

To succeed, you need a combination of technical precision (Tips 3-7) and cultural understanding (Tips 8-10). This balance ensures your content connects with audiences everywhere.

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